The Rabbit Hole SPRINT

Build and launch a long-form Substack publication your audience loves to get lost in.

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Your audience craves more than 60 seconds

You’ve spent years building an audience, cramming all your expertise into a quick clip that your followers hopefully save or share. But you don’t own that audience. And most of them don’t buy.

Long-form content turns your followers into buyers. And this doesn’t happen once. Your articles keep appearing in search and AI results for years. It’s like an archive of your thinking, and the best bit is, you capture audience emails right on the page.

let's start
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Imagine If You Could…

✔️ Dive deep into your expertise and share more with your audience
✔️ Build trust with potential buyers
✔️ Have a thought portfolio to send directly to high-ticket prospects
✔️ Attract press and publication opportunities
✔️ Have your best content hook leads way beyond the first 48 hours
✔️ Expand beyond content creator to industry leader

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Introducing

The rabbit hole sprint

Build and launch a long-form Substack publication your audience loves to get lost in.

Person holding a smartphone while standing indoors with curtains in the background.

Six weeks to…

  • Built on your brand, from your thinking, your best existing cotent, and your voice. Live, named, and ready to fall into.

  • Four articles in your voice, built on your best stories. Plus, we’ll decide the central argument you’re known for, create a tone of voice guide, and lay all the foundations for your Substack, including About page and emails.

  • Your next 12 weeks mapped, with topics, angles, and talking points. Keep your momentum long after launch.

Do you need a
Rabbit Hole Sprint?

You´re a great fit for
a sprint if...

✔

✔

✔

You’ve wanted to start a Substack but not known how, or found the time.

You want to capture the emails of your audience and convert them to buy.

You want content you can use to demonstrate your expertise, methodology, and views.

Umm, this might not be for you if you are...

✘

✘

✘

Looking to blow up on Substack overnight. Long-form content takes time to build.

Looking to write with AI. The Rabbit Hole Sprint values human writing because your audience does, too.

Starting your business from zero. This sprint is for creators and founders with a view, a method, and something to say.

You want content that can support applications for speaker events, high-ticket client conversations, and interactions with the press.

✔

You want content that can live for years, bringing in leads from search engines and AI answers.

✔

Afraid to share your thinking and expertise. This is for founders who want to move beyond creating content to becoming thought leaders in their space.

✘

Let's start

Meet your partner

Writer, content expert, and strategy partner.

I blend my decade of experience across journalism, fiction, and content marketing to help you create a long-form rabbit hole your audience loves to get lost in.

Together, we find your best angles, curate your expertise, and build an ecosystem that turns your followers into customers.

Whether you want to write it yourself or hand it over to me, we make sure every single word is in your voice, and helping you reach your goals.

get to know becky
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Hi, I’m Becky

choose your rabbit hole route

/

choose your rabbit hole route /

GUIDED SPRINT

£950

✔ 90-minute strategy session

✔ Your content foundation
Central argument, pillars, tone of voice guide,
writing guide

✔ Substack setup support
Review of your name, positioning line, about page and emails

✔ Four topics and angles
Everything you need to write your launch library

✔ Two rounds of editing
Polish each of your launch essays with targeted feedback

✔ 60-minute post-launch strategy call

✔ Rabbit Hole Roadmap
12 weeks of topics and angles to keep you moving

✔ Email support
48 hour response on weekdays

Let's chat

SIX WEEKS · FOR FOUNDERS WHO WANT TO WRITE
THEMSELVES, WITH EDITING AND STRATEGY SUPPORT

VIP DONE FOR YOU

£2,500 £1,500

let's chat

SIX WEEKS · FOR FOUNDERS WHO WANT IT DONE
IN THEIR VOICE, WITHOUT WRITING A WORD

✔ Everything in the guided sprint, PLUS:

✔ Additional 60-minute interview
I get to know your thinking and voice, so your articles sound just like you

✔ Four articles written for you
I write everything for you, in your voice. AI-detection scanned so you can feel confident in your words

✔ Substack setup
I’ll manage the Substack foundations, so you can focus on your business

✔ Notes written for you
A library of notes for each article, so you can share them with ease

✔ Publishing and scheduling
No need to lift a finger, everything is ready and posted on time

FOUNDING RATE ENDS NOV

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Questions? Answers

  • Substack helps your audience fall deeper into your world, your thinking, and your expertise. It offers an ecosystem of content beyond short videos.

    But it’s about more than building an audience. With a body of work, you’re a thought leader with a recognisable voice and publication. It offers you a way to showcase your thinking and methodology. Imagine having a series of articles you could share with journalists and high-ticket prospects.

  • For the guided option, we’ll spend two-and-a-half hours together. Then, it’s up to you how long you spend writing and crafting your work. If you’re short on time, choose the VIP option. We’ll spend one extra hour together, but everything is done for you, so there’s no need to set aside writing time, or time to set up your publication.

  • No, in these sprints, every word is written by a human, either you or I. Substack has an AI-detection tool, and readers value human authenticity. If you choose this sprint, consider it a badge of honour. You’ve chosen to work with a writer to craft stories, rather than create generic articles with AI.

  • It could do. Substack offers options for monetising your content. However, for the Rabbit Hole Sprint, we focus on creating a bank of content that your audience can get lost in. We’re looking to lay foundations that allow your audience to get to know you, your thinking, and your expertise.

    Revenue wise, we’re looking to convert your audience for your existing offers. We’re also looking to arm you with articles that open new opportunities. These could be articles that you can send to cold outreach prospects, or journalists covering your industry.

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Let’s create a Rabbit hole your audience loves to
get lost in.

Ready to create content that converts, demonstrates your expertise and opens up new opportunities?

Let's start
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